Vacancy: Marketing Executive

IPU are looking for a very talented, hard-working individual who really wants to make a difference and who would like to support our B2B marketing activities.

Role

IPU’s marketing department is:

• Broad in the scope of the materials, tools and systems we deploy to support the business’ national and international sales operations.
• Innovative in the adoption of new techniques and technology on our website and in our sales support materials.
• Forward-looking in our approach to the as-yet unknown tools that may help us tomorrow.

Main Job Tasks and Responsibilities

• Create B2B integrated marketing campaigns with the aim of acquiring and retaining customers.
• Writing copy for web content, PR materials, product sales literature, handbooks, email campaigns, online and print adverts, video scripts, etc.
• Optimise web content (SEO).
• Capture & edit images & videos to support marketing activities.
• Write, edit and proofread copy for promotional materials within marketing campaigns.
• Design basic marketing collateral and presentations.
• Manage the creation, implementation, tracking and measurement of marketing campaigns.
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
• Keep abreast of current trends in marketing.

 

Skills and Attributes Required

• A qualification in Marketing preferred, such as a degree or a qualification from CIM.
• A passion for marketing and the desire to grow knowledge and skills. Graduates are welcome to apply.
• Experience working in a B2B marketing department would be excellent.
• Must be able to demonstrate excellent literacy and numeracy.
• Should be able to illustrate successful digital marketing projects incorporating SEO, PPC and alignment with a business’ commercial goals.
• Must have excellent skills with specific programmes such as Microsoft Word, Outlook, PowerPoint and Excel plus a strong aptitude for IT in general.
• Previous experience with WordPress, WordPress Multi-Lingual, Gravity Forms, Moz and a CRM system will be useful.
• Strong understanding of data analysis using standard tools such as Google Analytics and further analysis in Microsoft Excel.
• Experience with Google Ads & LinkedIn advertising would be useful.
• Experience using Adobe Photoshop, InDesign and Premiere Pro would be helpful.
• Ability to present strategies, projects and analysis to internal or external audiences.
• Be aware of different buyer personas, from the ‘interested’ stage, right through to ‘purchasing’ and ‘loyalty’.
• IPU has a large product range so excellent organisational, project and time management skills are important.

 

Key Personal Attributes

• An assertive personality.

• A strong desire to learn and develop.

• A hard-worker.
• Team Player
• Performance-driven.
• A good collaborator.
• Honest and ethical.
• Inventive and inquisitive.

• Easy-going and open.
• Dedicated to high standards and continuous improvement
• Has a Can-do attitude

The interview process will include short but formal assessments of literacy and IT skills.

To apply, please email your CV and cover letter to hr.recruitment@ipu.co.uk